McDonald's Case Study Example | Topics and Well Written Essays - 500 words - 1

McDonalds - Case Study ExampleHowever, McDonalds, though made efforts to switch over its menu, but the market lost to Wendys and other competitors could not be recaptured because it was too late to enter the market.1) McDonald shall further explore its differentiation process. Over the period of meter it relied heavily on cleanliness and other USPs however it needs to create its differentiation in terms of sustenance. The relatively increasing concerns shown by different circles suggest that McDonalds food is not good for health therefore it needs to create differentiation through cutting edge new research to prepare more nutritional products.2) Second alternative strategy which McDonald can employ is Focus. A differentiation Focus and Low Cost focus would enable it to concentrate more on its core competencies rather than considering external environment as the source of its problems.Given the facts presented in Case study, it is important for McDonalds to focus more on its custom er preferences. It may arrange focus groups or conduct market research to understand exactly what customers needs are and then shall tailor its strategies to accommodate those preferences.