The Keebler accompany The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up few the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the analogy and regional distribution began. In 1927, United Biscuit family of America was formed. By 1944, there were 16 bakeries in the lucre from Philadelphia to Salt Lake City and their cookies and crackers were marketed under a variety of brand names for the next 22 years.
Due to unvoiced growth and modern business practices in centralized management, ware consistency and quality, efficient use of facilities, cost control and down advertising, the company needed to operate under one name. In 1966, Keebler was judged to be the most sound and memorable. Over the years, Keebler ...If you want to beat a full essay, order it on our website:
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