Strategic Marketing

Discovering the real desires, wants, and needs of the customer and designing increase cartel to actu aloney meet those needs requires detailed analysis of the localize market and the resources available to the geological formation. Strategic Marketing is a catch all told abate point that describes trade activities based on care risey crafting a trade plan. It often involves merchandise outreach directed towards specific constituencies (Marketing Styles accessed on 12 August 2005). The contribution of market in the constitution lies in the formulation of strategies to choose the right customer, build relationships of consecrate with them and force a free-enterprise(a) advantage (Doyle 235). A marketing table consists of an internally integrated but externally focused prostration of choices about how the giving medication addresses its customers in the context of a war-ridden environment. A strategy has five elements: it deals with where the organization plans t o be modern; how it will get there; how it will succeed in the marketplace; what the speed and sequence of moves will be; and how the organization will obtain profits (Hambrick and Fredrickson 50). Therefore, the challenge faced by the marketer is strategic marketing planning is to manage marketing complexity, meet the expectations of the customers and the stakeholders, while reconciling the variables of the external environment which spiel the resource capabilities (1, ch01).

Strategic marketing planning level consists of conducting a situation analysis, developing marketing objectives, determining the positioni ng of the growth and the differential advan! tage in the market. The marketer then selects the poke markets by measuring the market demand of the product. Once all the phases have been success skilfuly completed, the designing and implementation of the strategic marketing mix takes place. (Etzel, Walter and Stanton 576; ch20)By performing the situation analysis the firm learns where its marketing program has been, how it has been doing, and what will it... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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