IntroductionA significantly innovative product conk outed by Aqualisa, in terms of both cost and quality, has been facing challenges in the foodstuff since its launch four months ago. The product described by law of the customers (a plumber) is a push-fit-connect-youre done shower and offers the customers what they (the plumbers) want. Despite the above facts, Quartz has specify poor sales and has not met the companys expectations. Hence, the companys managing director, Harry Rawlinswon, a HBS checkmate who has the itch to think big is faced with many key decisions regarding the companys securities industrying strategy. He is re-evaluating their alert strategy regarding the overall positioning of the product, distribution take away and soundly pricing and promoting Quartz. This report analyzes Aqualisas existing strategy, beginning with market segmentation and customer behaviors leading to the 4Ps (Product, Place, Price and Promotion). base on the analysis, recommendat ions have been provided that will help Aqualisa in developing an impelling marketing strategy. U.K Shower marketU.K. Shower market is consists of customers who are relegate of uninformed about the showers and do understand the product options. base on the information in the case, they can be split up up into mainly two categories of customers: individual buyers and property developers. all(prenominal) of these is throw out subdivided based on two variables: bell and customer behavior.
The card below, lists a few characteristicsFigure 1: Market Segments based on Price v. Customer BehaviorA detailed description of th e above bode is as follows, along with the ! product that Aqualisa offers to ply to their need. Quartz is a new product for Aqualisa, and hence identifying the characteristics of their existing customers is important. Aqualisa needs to develop an effective positioning strategy for Quartz, so that it does not take their existing products and also gains substantial inlet into the market at the same time. If you want to get a full essay, target it on our website: OrderCustomPaper.com
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