Subway Sandwich, Business Marketing

thermionic tube prepargon Phase 1: Identifying Problem tube is a immunity prepare line that has been established in the grocery since 1965. They wee-wee been famous for their authoritative prepare combinations and alike their customization of sandwiches that meets client?s proper(postnominal) needs. Currently metro is the largest organize franchise in the human race and has a total of 30,272 Stores in 87 countries close to the world. Thailand is 1 of the countries that handle a Subway Sandwich franchise license. In Thailand, on that point are flowly 23 Subway stores placed in the major large metropolitans and holidaymaker areas, which include Bangkok, Pattaya, Phuket, Chiang Mai, Samui, and Krabi. here is a chart showing the current numbers of Subway forthcoming in different areas of Thailand:Thailand ( 2008 )Numbers of StoresBangkok9Chiang Mai1Phuket5Pattaya5Hua Hin1Samui1Krabi1Total23 StoresSource: www.subway.comSubway prints consumers ranging from 18 ? 45 historic degree old, where business workers are their master(prenominal) consumers. Subway has been targeting mostly foreigners when it was entice uped in 2003. Where they targeted for 80% foreigners and 20% local consumers. This is because when it was first start, besides foreigners acknowledge about the imperfection Subway. Subway aims to turn this around where they would equivalent to target 80% local consumers and 20% foreigners by the category 2010. Moreover, they also target to open 140 stores passim Thailand to step-up its exposure and convenience for their local consumers.

Currently, it cost approximately $72,000 USD (2,592,000 Baht) - $192,000 USD (6,912,000 Baht) to start up a Subway Franchise, where Subway franchise is also free into 3 types; overthrow Cost, result Cost, and higher(prenominal) Cost. Lower Cost is considered to have few leaseholds, fewer seats, and fewer equipments, where for Moderate & higher(prenominal) cost franchise are the ones that requires lengthened interiors, extensive seats?s, and extensive equipments. (www.world.subway.com). In Thailand, Subway sandwich shop is separated to two... If you want to get a luxuriant essay, order it on our website: Ordercustompaper.com

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