Marketing report for Gillette Singapore

Executive Summary This report sets out by analyzing one of Gillette(S)s achievementful launched harvest-home series, the non-disposable barbarian - Mach3 series. For convenience, word Mach3 is used, in this report, to rede the Mach3 series. Mach3s competitive office in the local male sliver mart is analyzed. passim the report, opinions - such as comments and recommendations, were made establish on compend performed. Detailed compendium on Gillettes current marketing state of affairs was do through prosecute the EPISTLE for Macro analysis and Michael Porters flipper Forces for small analysis. SWOT analysis was used for possible growth. It was rig that Gillettes posture lies in its unfaltering brand equity that is competent of cater to all market segments. Her main competitor is determine to be the brand Schick. A market research revealed that the Mach3 controls about 54% at bottom the capital of Singapore market. Surveys done had shown that consumers ar more(prenominal) receptive to Gillettes products than her competitors as she tends to start better grasp of their consumers bear in mind and needs. This understanding attributed to Gillettes prep for capable marketing strategies. The key success factor was seen to enamor by from Gillettes Strategic Pathway. From analysis, the recommended target segments to evince upon should be: First cartridge shavers, Appearance orientated shavers and, No fuss shavers. Using the Ansoff Matrix, it was seen that Gillettes growth compend lies on her Product Development.

This strategy could be reinforced apply the TOWS Matrix that is capable of charting early competitive strategies. The report concludes Gillette should get about on expanding her personal credit line locally. Gillette needs to avoid cannibalism and starts consolidating its razor products, since separate Gillette series are shrinking. It is also recommended that Gillette should expand her dividing line locally through gaining the competitors 14% market. Table Of Contents                                                                        Page 1.0         Introduction ... If you sine qua non to get a adequate essay, order it on our website: Ordercustompaper.com

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