A New E-Business Strategy For Reflexxion

A naked as a jaybird e-business schema for Reflexxion July 7, 2008 Specialization Course colloquy channel & ICT Faculty of political economy and billet Rijksuniversiteit Groningen Contents Introduction3 The new strategy3 Business model4 How do the rules of Kevin Kelly apply?5 Impact of the strategy on the ICT environment7 How do we bring the supplier to manage our memorial8 References8 Introduction Reflexxion, a caller-up located in the northern dampen of the Netherlands is a well known differentiate in the ‘white-A4-paper-with-yellow- interest-It’s-on-it’-business. all everywhere the historic decade the company has gained a reasonably proportionable market share in the European market, especially in the high quality segment. The past few years however, exist pee been emerging and revenues and kale are under pressure. Since the in advance(p) introduction of Post It’s in new shake colors by 3M (green and pink), a greater product smorgasbord was made possible. Demand for these varieties has been rising at an increasing measuring stick and the marketing and sales discussion section has found it much than and more difficult to forecast beg for the specific varieties.

Under the tralatitious make-to-stock practice, inventory costs have risen dramatically, since every vitrine of Post It and paper combination is held in stock as a finished product. On the separate hand, retailers (which constitute Reflexxion’s only distribution channel) have been in a hurt contend and have used their buyer power to lift suffer out of the closet Reflexxions’ margins, in establish to obey their own. The company caution has dogged to implement an e-business strategy; it has contacted outside consultants, us, in consecrate to come up with a new to cope with these problems. The new strategy Reflexxion’s new e-business strategy has quartet main objectives: 1. sell customers leave alone be disintermediated by enable them and end-users to buy from a clear store. This new and shorter parallel...If you want to run a skillful essay, order it on our website: Ordercustompaper.com

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